Social Media Policy
Policy overview and purpose
Social media is changing the way we communicate.
This policy has been developed to inform our community about using social media so people feel enabled to participate, while being mindful of their responsibilities and obligations. In particular, this policy provides practical guidance allowing all parties to benefit from the use of social media, while minimising potential risks and protecting those involved.
This policy assists to establish a culture of openness, trust and integrity in all online activities related to Commandos Skydivers Inc
In circumstances where guidance about social media issues has not been given in this policy, we
suggest you use common sense or seek out advice from those who have approved this policy.
Scope
The policy applies to all staff, volunteers, members and visitors of our community.
This policy relates to all social and digital media platforms, whether explicitly listed or not. This includes Facebook, Instagram, YouTube, Spotify, Twitter and LinkedIn.
The policy covers the following activities:
- Creating a social media account, group, page or other presence on behalf of Commando
Skydivers. - Publishing content on Commando Skydivers’ social media accounts.
- Posting or interacting as Commando Skydivers across the digital sphere.
- Representing Commando Skydivers in digital forums.
- Communicating about Commando Skydivers on social media.
- Communicating about a field of expertise for which they are engaged at Commando Skydivers.
Guiding principles
- We commit to acting with honesty and transparency on social media.
- We will be polite and considerate at all times.
- If it’s not something we’d say in person, we won’t say it on social media.
- All digital communication will uphold the principles, ethics and values that we foster at Commando Skydivers.
- We will always be apolitical and non-partisan on social media.
- We will not do or say anything that may have a negative impact on Commando Skydivers.
- We understand that anything posted on social media immediately becomes public information. This means social media posts can be difficult to erase, remove or retract.
Policies
- All social media accounts created for Commando Skydivers are the property of Commando Skydivers.
- Only those people approved by the board may act as an authorised spokesperson or representative of Commando Skydivers on social media.
- When acting as an authorised spokesperson or approved representative of Commando Skydivers on social media, you must:
- Use social media to enhance Commando Skydivers’ brand and contribute to Commando Skydivers achieving its mission and vision.
- Disclose, where appropriate, that you are a staff member or volunteer of Commando Skydivers.
- Only post information that is approved or follows approved content plans.
- Only comment on or interact with appropriate posts (refer to our community guidelines below)
- Avoid blurring the lines between personal posts and organisational posts. (A reader should always know who you are representing).
- Clearly communicate with users Commando Skydivers’ social media community guidelines (refer below) where necessary.
- Maintain the privacy of Commando Skydivers’ staff and volunteers.
- Respect workplace confidentiality, including financial information, and other non- public information.
- Always have permission to use a person’s image on social media.
- Familiarise themselves with any new legislation or regulations which apply to social media use
- Ensure all content is proof-read to ensure there are no errors in spelling or grammar.
- To support its staff and volunteers to participate in the digital space safely and with clear guidelines, Commando Skydivers will:
- Maintain a register of social media channels, log-ins and administrators appointed
- Clearly document the roles and responsibilities of staff and volunteers charged with maintaining Commando Skydivers’ social media presence.
- Ensure its staff and volunteers receive appropriate training and resources so that they are best equipped to manage social media on Commando Skydivers’ behalf
- Only appoint those with appropriate skills and knowledge to manage social media.
- Create a content plan for its social media channels
- Review this policy annually.
Social media community guidelines
These guidelines outline how people can interact with us on pages, events, posts and groups across
social media and the digital landscape. Posts on Commando Skydivers’ social media channels may
be deleted or hidden as determined by the social media manager or authorised representative if
they contain:
- threats of violence, harassment or insult of others
- violent, obscene, profane, hateful, derogatory, racist, homophobic or sexist language, images, memes or links
- information that may compromise the safety or security of a specific person or any member of the public
- any post that compromises a person’s privacy or shares private details
- any discussion or promotion of behaviour that is unlawful
- comments that threaten or defame any person or organisation
- solicitations, advertisements, endorsements or spam
- off-topic posts by a single user
- repetitive posts copied and pasted or duplicated by single or multiple users
- any other inappropriate content or comments as determined by Commando Skydivers.
Contact Us
If you have any questions about this Social Media Policy, please contact us. info@commandoskydivers.com.au
